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Media Planning

Creative Junction helps you to choose the type of advertising best suited to your business. It is sometimes complex for small firms with limited budgets to know how to plan. Large-market television and newspapers are often too expensive for companies that provide services only in a small area. (although local newspapers can be used). Magazines, unless local, usually cover too much territory to be cost-efficient for a small firm, although some national publications offer regional or city editions. Likewise radio stations of metro cities, the TV Channels and metro newspapers are useful place of advertisement for big firms with huge customer base. However, the local radio station and newspaper may sufficiently cover small and medium businesses’ audience. Our creative media programs ensure that advertising is not the end result, but that is part of an overall attempt to better support sales and maximizes client's return on investments.

The most cost effective way to reach the people is the Internet which can play an integral role in your well-rounded media program. That is why our team persistently monitor hot marketing spots on the web… targeting where your media investments will generate the best possible return. We conduct statistical analysis and present our finding so that your media program is as dynamic, vibrant and changing as the web itself.

A well crafted media planning translates the marketing requirements into attainable media objectives. In approaching each media plan as a unique challenge, we are able to put ourselves into the shoes of potential consumers and understand their specific requirements. Our three dimensional approach to media planning helps you to market more effectively, and deploy your resources to the best possible advantage. Our professionals can even integrate customized decision-making tools into your existing vertical applications.

Creative Junction will work with you to achieve your unique business objectives.